Insights

Data & Attribution

Campaign Attribution for Dealers: UTMs, Click IDs, and Why They Matter

Rheis Setter · 10 min read

AI Products

AI Follow-Up Sequences That Don't Feel Like Spam

Rheis Setter · 11 min read

Dealer Outcomes

The Show Rate Problem

Rheis Setter · 10 min read

AI Products

AI Private Sale Events: The 2026 Playbook

Rheis Setter · 12 min read

Data & Attribution

First-Party Data Is the New Moat

Steve Baylis · 11 min read

AI Products

When to Escalate

Steve Baylis · 10 min read

AI Products

The 20-Turn Conversation

Steve Baylis · 12 min read

Industry Intelligence

The CRM Is Dead. Long Live the Dealership Operating System.

Steve Baylis · 13 min read

Industry Intelligence

Why CDK and Reynolds Are Losing to Startups

Steve Baylis · 12 min read

Industry Intelligence

The AI Arms Race in Automotive

Steve Baylis · 14 min read

Dealer Outcomes

How to Prove AI ROI to Your Dealer Principal in 30 Days

Steve Baylis · 11 min read

Dealer Outcomes

One Extra Deal Per Week

Steve Baylis · 10 min read

Data & Attribution

The Data Flywheel

Steve Baylis · 11 min read

Data & Attribution

ROAS for Dealerships: The Only Metric That Actually Matters

Steve Baylis · 12 min read

Data & Attribution

Your Agency Can't Tell You Which Campaigns Made Money

Steve Baylis · 11 min read

Dealer Outcomes

The Cost of Doing Nothing

Steve Baylis · 10 min read

AI Products

Speed to Lead: Why 12 Seconds Changes Everything

Steve Baylis · 12 min read

Data & Attribution

The Closed Loop: How to Trace Every Ad Dollar to Every Sold Unit

Steve Baylis · 14 min read